What Is Hypnocognitive Therapy? Hypnocognitive therapy (often referred to in academic literature as hypnotic cognitive therapy ) is an integrative therapeutic approach that combines clinical hypnosis  with cognitive and cognitive-behavioral therapy (CBT)  principles. Rather than functioning as a standalone modality, it represents a synergistic framework  in which hypnotic processes are used to enhance cognitive restructuring, emotional processing, and behavioral change. Clini

In both clinical and research settings, one foundational truth consistently emerges: hypnosis is not something done to  someone—it is something created with  someone.  This understanding is often referred to as the Law of Hypnosis  or the Principle of Collaboration. Drawing from evidence-based frameworks, including the APA Handbook of Clinical Hypnosis and the Handbook of Medical and Psychological Hypnosis, hypnosis is best understood as a collaborative, goal-directed interac

If you haver spent the year moving from on event to the next ,doing back to back conferences living out of hotel rooms and dealing with jet lag, you know this feeling all too well: your voice feels tired, your brain foggy, and your enthusiasm flat. Presenter exhaustion is real—and it affects even seasoned speakers. Conferences, by design, are high-energy, information-dense, and emotionally charged environments. Whether you’re presenting in person or virtually, the physical an

Sexual dysfunctions — whether erectile difficulties, decreased desire, or orgasmic challenges — are common and often distressing concerns that intersect psychology, physiology, and relational health. For clinical hypnotherapists, understanding the current evidence, underlying mechanisms, and best therapeutic practices is essential for safe, ethical, and effective intervention. Proposed mechanisms  include: Facilitated cognitive restructuring through imagery and suggestion. Mo

Best Practices in Using AI to Create Hypnotherapy Scripts A Professional Perspective for the North American Hypnotherapy Guild Artificial intelligence (AI) is increasingly being explored as a tool to support clinical practice, education, and content development across the helping professions. Within the field of hypnotherapy, AI presents new opportunities to assist with script creation—while also raising important questions about ethics, safety, and professional responsibili

Concept and Definitions Post-hypnotic suggestions (PHS)  are directives given to individuals while they are hypnotized  that are intended to be carried out after  the hypnotic state has ended. This distinguishes them from suggestions that take effect only during hypnosis. In academic terms, a PHS is a behavioral or cognitive instruction delivered under hypnosis that the person executes in a waking state when a specified cue or context arises. Hypnosis itself is commonly defin

First responders—paramedics, firefighters, law enforcement officers, dispatchers, and emergency medical professionals—routinely face situations that challenge their deepest values. While much attention has been given to post-traumatic stress, another equally profound but often misunderstood wound is moral injury . Moral injury occurs when an individual witnesses, participates in, or fails to prevent actions that conflict with their moral or ethical beliefs. Unlike fear-based

How much does the average hypnotherapist who attends multiple conferences spend on travel each year — and 6 smart ways to cut those costs Hello fellow hypnotherapists — whether you present, sit on panels, or soak up new techniques, getting to multiple conferences each year adds up. Below is a clear, practical estimate of annual travel spending (with a short cost breakdown) plus concrete ways to save. Quick annual estimate (straightforward math) Recent industry surveys and con